Maha News | Behind the yatra: A strategic campaign to revamp Ajit Pawar's political image
Hindustan TimesOn August 8, Maharashtra deputy chief minister Ajit Pawar launched his Jan Sanman Yatra from Dindori in Nashik, an ambitious campaign that will cover most of the state and continue until the assembly elections expected in October. The yatra aims to inform people, especially women, about what the three-party alliance Mahayuti government — the Bharatiya Janata Party led by Devendra Fadnavis, the Shiv Sena led by Eknath Shinde and the NCP led by Ajit Pawar — is doing for them and why they should vote it back into power. Pawar's yatra is a calculated move to connect with the traditional BJP-Shiv Sena support base, as evidenced by his visits to major temples along the route — something he has never done before. The yatra could play an important factor in determining whether Pawar's attempted image transformation succeeds and, as a result, shape the contest in the upcoming assembly elections.