Sales of shampoo and deodorant fall in lockdown while ice cream rises, Unilever reports
Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The coronavirus lockdown has resulted in new consumer behaviours, including a dip in demand for personal hygiene products and a rise in the sales of ice cream, Unilever has suggested. The consumer goods giant said ice cream sales from brands such as Ben & Jerry’s have jumped by 26 per cent between April to June and it recorded strong “growth in home consumption of foods, ice cream and tea” as people spent more time indoors. “Consumers eating and cleaning more at home, and focusing more on hand hygiene, led to underlying sales growth in North America of 9.5 per cent in the second quarter, despite a negative impact of 3.7 per cent from food solutions and Prestige channel closures,” said the company. Overall, underlying sales fell 0.3 per cent in the three months ending 30 June, far from previous forecasts of a 4.3 per cent drop.
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