The ABCs of Google’s new name Alphabet
9 years, 7 months ago

The ABCs of Google’s new name Alphabet

Associated Press  

NEW YORK — What’s in a name? Most corporate naming experts say Google’s decision to reorganize its businesses under a new holding company called “Alphabet” is close to letter perfect. But the name Alphabet itself is simple and fits with Google’s reputation as being “user friendly and elementary,” says Tom Sepanski, naming and verbal identity director of branding firm Landor. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search,” he wrote. “If Bank of America created a holding company called Alphabet, I think it would be met with good deal of skepticism.” Google says the new holding company will provide an umbrella for its separate divisions like Nest, which makes Internet-connected home appliances, and Calico, which is conducting cutting-edge health research, more independence.

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History of this topic

Google's parent company Alphabet is now worth $1 trillion, joins Apple, Microsoft and Amazon
5 years, 2 months ago

Google's parent company Alphabet is now worth $1 trillion, joins Apple, Microsoft and Amazon

India Today  

When it comes to business volumes, Google is one of the few brands in the tech industry to operate on many fronts. In a latest report from CNBC, Google's parent company Alphabet has finally reached the $1 trillion mark, thereby becoming the fourth company in the world to be a part of the exclusive $1 trillion companies club. For Alphabet, …

Why Google is missing out on the tech rally
5 years, 8 months ago

Why Google is missing out on the tech rally

CNN  

New York CNN Business — Google got rid of its “don’t be evil” motto last year. For the sake of investors, it may want to try out a new slogan: “Don’t be boring.” Google parent company Alphabet has become one of the most boring Big Tech companies on the market, to the detriment of its stock. And perhaps the company’s …

Google's Alphabet Transition Has Been Tougher Than A-B-C
8 years, 11 months ago

Google's Alphabet Transition Has Been Tougher Than A-B-C

Wired  

Tomorrow will mark six months since Google's grand experiment in corporate restructuring known as Alphabet was officially listed on the stock exchange. Google’s eclectic founders, Larry Page and Sergey Brin, had a pair of goals in mind when they announced plans last summer to split the search giant into a collection of companies under the Alphabet moniker. And now that …

Google founder hopes Alphabet spells innovation
9 years, 4 months ago

Google founder hopes Alphabet spells innovation

Associated Press  

SAN FRANCISCO — Google founder Larry Page is hoping his newly created company called Alphabet becomes synonymous with innovation. “It’s not like a lot of people wake up in the morning and say, ‘I want to go work for a company.’ They do it because they have to.” Monday’s 20-minute appearance marked Page’s first public remarks since he announced in …

After Today, Google Officially Becomes Alphabet
9 years, 5 months ago

After Today, Google Officially Becomes Alphabet

Wired  

Goodbye Google, and hello Alphabet. In a post on its investor relations site today, Google announced that its reorganization as Alphabet will be finalized officially by the close of business today, and its stock will transition from Google shares to Alphabet shares. But before we declare this to be a Really Big Change, it’s worth noting that shares of Google …

Google's Alphabet: Creating the tech version of Warren Buffett's Berkshire
9 years, 7 months ago

Google's Alphabet: Creating the tech version of Warren Buffett's Berkshire

Firstpost  

What drove Google to create a new parent company in Alphabet? Answer: founders Larry Page and Sergey Brin are attempting to create the tech equivalent of Warren Buffett’s Berkshire Hathaway - a holding company that would be greater than the sum of the parts, which too could separately rise in value as investors get to see what they are buying. …

Alphabet Is the Worst Name the New Google Could Have Called Itself
9 years, 7 months ago

Alphabet Is the Worst Name the New Google Could Have Called Itself

Slate  

In a surprise Monday statement, Google announced it will subordinate itself to a newly created parent company named Alphabet, whose holdings will include former Google departments like its experimental research and fiber optics arms. Compare the plodding, striving, uncool Alphabet with its subsidiary, the Dadaist Google, which as the story goes is a bastardization of Googol, itself a word invented …

Google forms a new holding company, 'Alphabet'
9 years, 7 months ago

Google forms a new holding company, 'Alphabet'

India TV News  

San Fransisco: Google is creating a new company to oversee its highly lucrative Internet business and a growing flock of other ventures, including some — like building self-driving cars and researching ways to prolong human life — that are known more for their ambition than for turning an immediate profit. The new company will be called "Alphabet," Google CEO and …

Google is now Alphabet: Search giant changes name to avoid becoming a 'conventional company'
9 years, 7 months ago

Google is now Alphabet: Search giant changes name to avoid becoming a 'conventional company'

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. "Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort," …

Google Creates New Parent Company Called Alphabet
9 years, 7 months ago

Google Creates New Parent Company Called Alphabet

NPR  

Google Creates New Parent Company Called Alphabet Enlarge this image toggle caption Seth Wenig/AP Seth Wenig/AP On Monday, Google CEO Larry Page announced the formation of a new parent company for Google called Alphabet. Page says that he will be CEO of Alphabet and that Google co-founder Sergey Brin will be president of the new company. Page wrote that the …

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