Stephen Colbert: 'Trump is obsessed with being liked, that's why so many people can't stand him'

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy “Donald Trump is obsessed with being liked, that’s why so many people can’t stand him,” Stephen Colbert opened the latest episode of The Late Show with. As described, the E-score is “a number compiled by E-Poll Market Research that is not publicly available, but which marketing executives, network television stations and advertisers rely on to figure out which personalities appeal to audiences — and which do not.” “Donald Trump does not do well in these E-ratings,” Colbert continued, noting how the president’s overall strong negative appeal was 39 per cent, while his strong positive appeal was just 14 per cent. “Syphilis needs a new PR team.” The E-score also measures individuals on more than 40 “personality and physical attributes”. Although Trump is also Dopey, Grumpy, Sleepy, and prefers people who are Snow White.” He also scored high on “confident” and “creepy”, while his lowest scores were for the attributes of “sexy”, “handsome”, and “physically fit”.