Indian government asks people to hug cows on Valentine's Day
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy India’s government-run animal welfare department has appealed to citizens to mark Valentine’s Day this year not as a celebration of romance but as "Cow Hug Day” to better promote Hindu values. The Animal Welfare Board of India said Wednesday that “hugging cows will bring emotional richness and increase individual and collective happiness.” Devout Hindus, who worship cows as holy, say the Western holiday goes against traditional Indian values. In recent years, Hindu hardliners have raided shops in Indian cities, burned cards and gifts, and chased hand-holding couples out of restaurants and parks, saying that Valentine’s Day promotes promiscuity.