The LIV Golf-PGA Tour merger shows why sports is so good for image washing
1 year, 7 months ago

The LIV Golf-PGA Tour merger shows why sports is so good for image washing

LA Times  

Phil Mickelson of HyFlyers GC in action during Day Two of the LIV Golf Invitational - Singapore at Sentosa Golf Club in Singapore in April. The deal ends a bitter war with PGA Tour, turns LIV Golf into a major force in the sports world and furthers Saudi Arabia’s efforts to expand the kingdom’s revenue beyond its shrinking oil business. “The merger really places the Saudi government in a very unprecedented position of influence and control over the top levels of golf,” said Joey Shea, Saudi Arabia researcher at Human Rights Watch. “Given the country’s egregious human rights record, it’s particularly concerning.” Governments and companies over the years have found that using sporting events — sponsoring a team or tour, for instance, or going all out and hosting the World Cup or the Olympics — is a particularly effective tool to paint themselves in a more flattering light while also potentially enriching their coffers through lucrative broadcast rights deals and other spending. In a poll conducted last year by Seton Hall University, 43% of “general population” respondents said the Saudi-backed LIV Golf looked like “sportswashing,” with that percentage increasing to 52% among “avid fans.” “You’ve seen a lot of resistance to LIV Golf among the fan base,” McManus of Seton Hall said.

Golf Olympics Rights Saudi Arabia Image Saudi Liv Human Washing Liv Golf Pga Tour Pga Seton Hall  golf  liv  investment  rights  olympics  golfpga  image  merger  human  university  tour  shows  good  saudi  world  sportswashing  washing

History of this topic

Rory McIlroy says LIV Golf and PGA Tour match is giving back to fans of a divided sport
4 weeks, 2 days ago

Rory McIlroy says LIV Golf and PGA Tour match is giving back to fans of a divided sport

Associated Press  

Two of the best players each from LIV Golf versus the PGA Tour in a televised match might remind golf fans what they’re missing outside of the four majors. “We’re trying to bring these players together, and the most opportunities we can get to do that, the better,” McIlroy said Wednesday in a conference call for “The Crypto.com Showdown” that …

Report: PGA Tour-LIV merger rumors premature
Trending News
2 months ago

Report: PGA Tour-LIV merger rumors premature

Daily Mail  

In an unsurprising turn of events, the British tabloid report of a finalized merger between the PGA Tour and LIV Golf may have been premature. The shock merger between the PGA Tour and LIV was announced in early June 2023, with a self-imposed Dec. 31, 2023, deadline to finalize the "framework agreement." That deadline came and went, and PGA Tour …

Does Trump’s victory clear the way for PGA Tour-PIF merger? Rory McIlroy thinks so
Trending News
2 months ago

Does Trump’s victory clear the way for PGA Tour-PIF merger? Rory McIlroy thinks so

LA Times  

Rory McIlroy walks off the 18th green following the second round of the British Open Golf Championships on July 19 at Royal Troon Golf Club in Scotland. In fact, at times he’s been the most vocal critic among PGA Tour players, saying last year that “If LIV Golf was the last place to play golf on Earth, I would retire.” …

PGA Tour commissioner says sides are making progress on deal with Saudi backers of LIV Golf
6 months, 3 weeks ago

PGA Tour commissioner says sides are making progress on deal with Saudi backers of LIV Golf

Associated Press  

CROMWELL, Conn. — PGA Tour Commissioner Jay Monahan said Wednesday the difficulty in finalizing a deal with the Saudi backers of LIV Golf isn’t a reason for concern. “We have the right people around the table for us,” Monahan said, “and they do as well.” It’s been more than a year since the PGA Tour and the Public Investment Fund …

Anthony Kim comes out of retirement to join LIV Golf in another blow to PGA Tour
10 months, 2 weeks ago

Anthony Kim comes out of retirement to join LIV Golf in another blow to PGA Tour

The Independent  

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Viktor Hovland says Arrogant PGA Tour chiefs doing a bad job
1 year ago

Viktor Hovland says Arrogant PGA Tour chiefs doing a bad job

The Hindu  

Viktor Hovland has fired a warning to the PGA Tour saying the organisation is doing a bad job, but the Norwegian says he will not be defecting to the Saudi Arabia-backed LIV Golf World number four Hovland joined a chorus of discontent about the power struggle at the top of the men’s game between LIV Golf and the PGA and …

Column: Getting to the majors is tough for LIV Golf players. Making the Olympics is even harder
1 year, 2 months ago

Column: Getting to the majors is tough for LIV Golf players. Making the Olympics is even harder

Associated Press  

Eighteen players from LIV Golf competed in the Masters, a number that already has been cut in half for next year. When the Official World Golf Ranking committee rejected LIV’s application, it made it tough for the league’s players to get into the majors. With just under five months to go, eight players from LIV are currently among the top …

LIV Golf bid for ranking points rejected by official body
1 year, 3 months ago

LIV Golf bid for ranking points rejected by official body

Firstpost  

World Gold Ranking organisation said it had turned down LIV’s request due to the circuit’s 54-hole no-cut format and limited access for players to join the venture. LIV Golf’s bid to be recognised by the sport’s global rankings body has been rejected, the Official World Golf Ranking organisation confirmed on Tuesday. “At the meeting, the Board Committee unanimously determined that …

LIV Golf loses bid to earn world ranking points in unanimous decision
1 year, 3 months ago

LIV Golf loses bid to earn world ranking points in unanimous decision

The Hindu  

LIV Golf’s bid to have its players earn ranking points has been unanimously rejected by the Official World Golf Ranking due to concerns about the Saudi Arabia-backed circuit’s format. OWGR Chairman Peter Dawson said in a letter sent on Tuesday to LIV Golf’s Chief Executive Greg Norman and Chief Operating Officer Gary Davidson, that “at this time” LIV Golf will …

PGA Tour, LIV backers drop no-poaching clause from deal
1 year, 5 months ago

PGA Tour, LIV backers drop no-poaching clause from deal

The Hindu  

The PGA Tour and the Saudi Public Investment Fund have dropped a provision from their framework agreement that barred LIV Golf and the Tour from recruiting each other’s players, the PGA Tour confirmed Thursday. “Based on discussions with staff at the Department of Justice, we chose to remove specific language from the Framework Agreement,” the PGA Tour said in a …

Rory McIlroy hates LIV so much that he’d ‘retire’ if it was last place to golf on Earth
1 year, 5 months ago

Rory McIlroy hates LIV so much that he’d ‘retire’ if it was last place to golf on Earth

LA Times  

Northern Ireland’s Rory McIlroy tees off Thursday on the 10th hole during the first round of the Scottish Open at the Renaissance Club in North Berwick, Scotland. Rory McIlroy has long been one of the most vocal critics of LIV Golf, the Saudi Arabia-backed tour that launched in 2021 to challenge the PGA Tour’s supremacy in professional golf. “LIV is …

PGA Tour officials: No choice but to join LIV
1 year, 5 months ago

PGA Tour officials: No choice but to join LIV

The Hindu  

PGA Tour officials painted a bleak outlook during a contentious Senate hearing Tuesday, sharing they felt no other choice was left but to merge with Saudi-backed LIV Golf in order for the tour to survive. “The PGA Tour is not that big in terms of players,” PGA Tour board member Jimmy Dunne said during sworn testimony Tuesday before the U.S. …

Saudi Arabia is being considered by the women’s tennis tour for possible business
1 year, 6 months ago

Saudi Arabia is being considered by the women’s tennis tour for possible business

Associated Press  

LONDON — Like other sports, women’s tennis is looking into the possibility of getting into business with Saudi Arabia. “It’s a very difficult and very challenging topic that’s being, obviously, measured by many, many different groups right now,” Simon said at an event in London to mark the 50th anniversary of the meeting that led to the founding of the …

Players returning from LIV Golf is part of Saudis’ agreement with PGA Tour
1 year, 6 months ago

Players returning from LIV Golf is part of Saudis’ agreement with PGA Tour

Associated Press  

The PGA Tour and European tour have agreed to work with Saudi backers of LIV Golf to decide how defectors to the rival league can return and what kind of punishment they should face, according to a framework agreement obtained by The Associated Press. The agreement also said the for-profit company to be formed by the PGA Tour and the …

PGA Tour, LIV Golf, PIF file motion to dismiss lawsuits
1 year, 6 months ago

PGA Tour, LIV Golf, PIF file motion to dismiss lawsuits

The Hindu  

The PGA Tour, the LIV Golf League and the Public Investment Fund of Saudi Arabia officially agreed to end all pending antitrust litigation among the parties on Friday night. The news came amid the second round of the U.S. Open, and 10 days after PGA Tour commissioner Jay Monahan appeared with PIF governor Yasir Al-Rumayyan for a CNBC interview explaining …

Saudi-backed LIV Golf, PGA Tour file joint motion to dismiss lawsuits
1 year, 6 months ago

Saudi-backed LIV Golf, PGA Tour file joint motion to dismiss lawsuits

Associated Press  

Saudi-backed LIV Golf and the PGA Tour filed a motion late Friday to dismiss their antitrust lawsuit and countersuits, ending more than 10 months and enormous legal fees in a bitter dispute that turned into a business agreement. The PGA Tour sent a notice to players, which was obtained by The Associated Press, that said, “Pursuant to the Framework Agreement …

Justice Department looking into PGA Tour deal with LIV’s Saudi backers
1 year, 6 months ago

Justice Department looking into PGA Tour deal with LIV’s Saudi backers

The Hindu  

The Justice Department has begun to examine an agreement between the PGA Tour and Saudi Arabian backers of LIV Golf to determine whether it violates federal antitrust statutes, a person familiar with the matter told The Associated Press. In a letter to various lawmakers sent last week, Monahan said he would be CEO of the new commercial entity, which he …

Justice Department looking into PGA Tour deal with LIV’s Saudi backers, AP source says
1 year, 6 months ago

Justice Department looking into PGA Tour deal with LIV’s Saudi backers, AP source says

Associated Press  

The Justice Department has begun to examine an agreement between the PGA Tour and Saudi Arabian backers of LIV Golf to determine whether it violates federal antitrust statutes, a person familiar with the matter told The Associated Press. In a letter to various lawmakers sent last week, Monahan said he would be CEO of the new commercial entity, which he …

Justice Department looking into PGA Tour deal with LIV's Saudi backers, AP source says
1 year, 6 months ago

Justice Department looking into PGA Tour deal with LIV's Saudi backers, AP source says

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The Justice Department has begun …

Controversial PGA Tour Deal With Saudis Faces Scrutiny In Washington
1 year, 6 months ago

Controversial PGA Tour Deal With Saudis Faces Scrutiny In Washington

Huff Post  

LOADING ERROR LOADING PGA Tour’s controversial merger plans with Saudi-backed LIV Golf is facing scrutiny in Washington, D.C., where lawmakers are questioning the morality and safety of such an acquisition, and a federal agency is reportedly planning an investigation. The Wall Street Journal reported Thursday that the Justice Department has notified the PGA Tour, the organizer of many professional golf …

US Congress probes PGA Tour-LIV Golf merger involving Saudi Arabia money
1 year, 6 months ago

US Congress probes PGA Tour-LIV Golf merger involving Saudi Arabia money

Firstpost  

The US Congress launched a probe Monday into the surprise merger of the PGA Tour with Saudi-backed LIV Golf, the chair of an investigative panel announced. LIV Golf was launched in October 2021 and lured top PGA Tour talent with record $25 million purses and money guarantees, bankrolled by Saudi Arabia’s Public Investment Fund. Critics said LIV was conceived by …

Senate Launches Probe Into PGA Tour-Saudi Arabia Deal
1 year, 6 months ago

Senate Launches Probe Into PGA Tour-Saudi Arabia Deal

Huff Post  

LOADING ERROR LOADING A top senator on Monday opened the first inquiry into the controversial deal between the PGA Tour and the Saudi-backed LIV Golf, raising the alarm about “a foreign government entity assuming control over a cherished American institution.” Sen. Richard Blumenthal wrote to the heads of the two sports organizations requesting a slew of records related to the …

Senator asks LIV Golf, PGA Tour leaders for records on merger
1 year, 6 months ago

Senator asks LIV Golf, PGA Tour leaders for records on merger

Associated Press  

WASHINGTON — The leader of a Senate subcommittee is demanding the PGA Tour and Saudi Arabia’s LIV Golf present records about negotiations that led to their new agreement and plans for what golf will look like under the arrangement. Sen. Richard Blumenthal, D-Conn., sent letters Monday to PGA Tour Commissioner Jay Monahan and LIV CEO Greg Norman spelling out the …

Letters to Sports: PGA should be ashamed of itself after LIV merger
1 year, 7 months ago

Letters to Sports: PGA should be ashamed of itself after LIV merger

LA Times  

While I appreciate Sam Farmer’s reporting, I respectfully disagree when he writes: “Professional golf’s brief but intense battle is over.” If anything the PGA has only switched sides in this battle and is now in conflict with American values. Reeve Rickard Burbank :: Apart from the shock of the sudden merger of golf’s two entities, maybe we should just be …

Hypocrisy isn’t new in sports, it’s just more obvious in PGA Tour-LIV Golf merger
1 year, 7 months ago

Hypocrisy isn’t new in sports, it’s just more obvious in PGA Tour-LIV Golf merger

Associated Press  

Major League Baseball was once so concerned about gambling it banned Hall of Famers Mickey Mantle and Willie Mays just for working as casino greeters. “There is no higher priority than player safety,” NFL Commissioner Roger Goodell said — before the league added a 17th game to the schedule and ramped up the Thursday night schedule that forces players back …

Rory McIlroy ‘still hates’ LIV Golf and demands consequences for defectors but welcomes Saudi investment
1 year, 7 months ago

Rory McIlroy ‘still hates’ LIV Golf and demands consequences for defectors but welcomes Saudi investment

The Independent  

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Who are the men behind LIV-PGA merger? What to know about Jay Monahan, Yasir Al-Rumayyan
1 year, 7 months ago

Who are the men behind LIV-PGA merger? What to know about Jay Monahan, Yasir Al-Rumayyan

New York Times  

Two men from very different backgrounds came together to shock the sports world as Jay Monahan and Yasir Al-Rumayyan pulled the strings to orchestrate a billion-dollar agreement to merge the PGA Tour, LIV Golf and DP World Tour. The pair’s relationship Monahan and Al-Rumayyan connected in April following Al-Rumayyan’s meetings with PGA Tour policy board members Jimmy Dunne and Ed …

Blindsided PGA Tour players want answers over merger with LIV Golf
1 year, 7 months ago

Blindsided PGA Tour players want answers over merger with LIV Golf

The Hindu  

PGA Tour players were blindsided by news of a merger with the rebel Saudi-backed LIV Golf on Tuesday that left them, fans and politicians demanding answers. “They’re going to continue to grow, and we’re in a control position on their behalf as we move forward in this structure.” Rickie Fowler, Will Zalatoris and Hideki Matsuyama were all reported to have …

PGA Tour, LIV Golf merge to end golf’s ‘civil war’
1 year, 7 months ago

PGA Tour, LIV Golf merge to end golf’s ‘civil war’

The Hindu  

The PGA Tour announced a shock merger with the Saudi-backed LIV Golf circuit on Tuesday, rocking the golfing world with a bombshell deal aimed at ending the sport’s bitter two-year civil war. In a stunning agreement that took the sport completely by surprise, the US-based PGA Tour and Europe’s DP World Tour said they had signed an agreement with LIV’s …

What does the shock PGA Tour-LIV merger mean for golf?
1 year, 7 months ago

What does the shock PGA Tour-LIV merger mean for golf?

Al Jazeera  

What does the deal with Saudi Arabia involve, what has the reaction been, and what uncertainties remain around the controversial deal? In a stunning statement that took golf by surprise on Tuesday, the US-based PGA Tour and Europe’s DP World Tour said they would end a two-year litigation with LIV’s Saudi backers and form “a new collectively owned, for-profit entity”. …

PGA Tour, European Tour and LIV Golf announce merger
1 year, 7 months ago

PGA Tour, European Tour and LIV Golf announce merger

ABC  

The PGA Tour, European Tour and rival Saudi-backed LIV Golf circuit announced a landmark agreement on Tuesday to merge and form a commercial entity to unify golf. Key points: The organisations will work to allow LIV Golf players to reapply for PGA Tour and European tour membership The announcement includes an agreement to end all pending litigation between the parties …

PGA Tour and European tour agree to merge with Saudis and end LIV Golf feud
1 year, 7 months ago

PGA Tour and European tour agree to merge with Saudis and end LIV Golf feud

Associated Press  

The PGA Tour abruptly dropped its expensive fight with Saudi Arabia’s LIV Golf venture on Tuesday and instead announced a stunning merger that creates a global operation featuring the world’s top players backed by the Saudis’ massive wealth. As part of the deal merging the PGA Tour and European tour with Saudi Arabia’s golf interests, the sides immediately are dropping …

PGA Tour commissioner has ‘heated’ meeting with players after LIV Golf merger
1 year, 7 months ago

PGA Tour commissioner has ‘heated’ meeting with players after LIV Golf merger

Associated Press  

PGA Tour Commissioner Jay Monahan spent more than an hour explaining to players Tuesday afternoon why he changed his mind about taking Saudi funds in a surprise collaboration, saying it ultimately was for their benefit. “Nothing like finding out through Twitter that we’re merging with a tour that we said we’d never do that with,” Mackenzie Hughes tweeted. As I’m …

PGA Tour and Europe join forces with Saudi’s LIV Golf. Here’s what you need to know
1 year, 7 months ago

PGA Tour and Europe join forces with Saudi’s LIV Golf. Here’s what you need to know

Associated Press  

The announcement was so shocking that not even PGA Tour players knew what was coming. The PGA Tour, European tour and Saudi Arabia’s sovereign wealth fund say they will combine their commercial businesses into a new company with hopes of unifying golf. That starts with whether top stars like Phil Mickelson and Brooks Koepka — suspended for taking massive Saudi …

LIV Golf-PGA Tour merger reignites not-so-clean debate over sportswashing
1 year, 7 months ago

LIV Golf-PGA Tour merger reignites not-so-clean debate over sportswashing

Associated Press  

There have been other recent headlines out of Saudi Arabia that had nothing to do with golf. The announcement Tuesday that LIV Golf, a Saudi-backed organization implicated by its critics for the sin of sportswashing, had made a deal with the PGA Tour certainly outstripped news that the same backers are trying to lure top soccer players to Saudi Arabia’s …

LIV Golf-PGA Tour merger reignites not-so-clean debate over sportswashing
1 year, 7 months ago

LIV Golf-PGA Tour merger reignites not-so-clean debate over sportswashing

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The announcement Tuesday that LIV Golf, a Saudi-backed organization …

'PGA is gonna get what it deserves': Condemnation of Saudi LIV merger unites some House members
1 year, 7 months ago

'PGA is gonna get what it deserves': Condemnation of Saudi LIV merger unites some House members

Raw Story  

WASHINGTON — Members of both sides of the political aisle spoke out against the PGA merger with the Saudi Arabia-owned LIV Golf Tuesday. "The PGA Tour has its own issues, obviously, but they can't just brush aside the source of the tour's money and the business model is a problem, I think, too," Kildee explained. A February 2021 FBI report …

Lawmakers Rip Pro Golf Merger
1 year, 7 months ago

Lawmakers Rip Pro Golf Merger

Huff Post  

LOADING ERROR LOADING WASHINGTON — Members of Congress had plenty to say Tuesday about the surprising merger between the PGA Tour and Saudi-backed insurgent league LIV Golf after months of tension between the two rival organizations. The Saudi leader has been accused of trying to cover up his government’s human rights violations by investing in sports organizations around the world, …

PGA Tour and LIV Golf agree to merge to end golf's 'civil war'
1 year, 7 months ago

PGA Tour and LIV Golf agree to merge to end golf's 'civil war'

Firstpost  

Miami: The PGA Tour and DP World Tour announced on Tuesday that they have merged their commercial operations with the Saudi-backed LIV Golf and ended all litigation, bringing to a close the sport’s bitter two-year rift. In a bombshell agreement that caught the golf world by surprise, the US-based PGA Tour said they had signed an agreement that combines its …

‘How many people knew?’ Golfers react to shock merger between PGA Tour and LIV Golf
1 year, 7 months ago

‘How many people knew?’ Golfers react to shock merger between PGA Tour and LIV Golf

The Independent  

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What does golf’s stunning merger mean for the sport?
1 year, 7 months ago

What does golf’s stunning merger mean for the sport?

The Independent  

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Swinging for greatness! PGA Tour and LIV Golf take a hole-in-one merger shot to revolutionize professional golf
1 year, 7 months ago

Swinging for greatness! PGA Tour and LIV Golf take a hole-in-one merger shot to revolutionize professional golf

Hindustan Times  

In a twist that has left golf enthusiasts in awe, the PGA Tour and LIV Golf have put their differences aside and agreed to merge, ending a bitter rivalry that had plagued the sport for months. The insurgent league, backed by Saudi Arabia's sovereign wealth fund, will now join forces with the established PGA Tour, creating a "new, collectively owned, …

Bitter rivals LIV Golf and PGA Tour announce shock merger to end golf’s civil war
1 year, 7 months ago

Bitter rivals LIV Golf and PGA Tour announce shock merger to end golf’s civil war

The Independent  

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PGA Tour and LIV Golf merge commercial operations to unify golf
1 year, 7 months ago

PGA Tour and LIV Golf merge commercial operations to unify golf

The Hindu  

The most disruptive year in golf ended Tuesday when the PGA Tour and European tour agreed to a merger with Saudi Arabia’s golf interests, creating a commercial operation designed to unify professional golf around the world. Still to be determined is how players like Brooks Koepka and Dustin Johnson, who defected to Saudi-funded LIV Golf for nine-figure bonuses, can rejoin …

PGA commits heinous act of hypocrisy by merging with LIV Golf
1 year, 7 months ago

PGA commits heinous act of hypocrisy by merging with LIV Golf

LA Times  

After years of denouncing LIV Golf, PGA Tour commissioner Jay Monahan praised a merger of the two groups. A year ago, PGA Tour commissioner Jay Monahan used two words to describe the rogue LIV Golf league. In a stunning act of hypocrisy unmatched even in the mercenary world of professional sports, the PGA Tour has joined forces with its moral …

Commentary: PGA Tour and Saudi-backed LIV Golf agree to merge. Now comes the fallout
1 year, 7 months ago

Commentary: PGA Tour and Saudi-backed LIV Golf agree to merge. Now comes the fallout

LA Times  

Jon Rahm, left, of the PGA Tour, embraces Brooks Koepka, of LIV Golf, after Rahm won the Masters on April 9 in Augusta, Ga. “After two years of disruption and distraction, this is a historic day for the game we all know and love,” said PGA Tour Commissioner Jay Monahan, revealing the stunning news Tuesday that the battling leagues — …

PGA Tour and Saudi-backed rival LIV Golf announce shock merger
1 year, 7 months ago

PGA Tour and Saudi-backed rival LIV Golf announce shock merger

Al Jazeera  

PGA Tour and DP World Tour say they have merged commercial operations with LIV Golf and ended all litigation. The PGA Tour, European Tour and rival Saudi-backed LIV Golf circuit have announced a landmark agreement to merge and form a commercial entity to “unify the game of golf”. Saudi Arabia’s Public Investment Fund, which provided LIV with enough money to …

PGA Tour, LIV Golf to merge: Timeline of tension, lawsuits and criticism from both sides
1 year, 7 months ago

PGA Tour, LIV Golf to merge: Timeline of tension, lawsuits and criticism from both sides

New York Times  

In a shocking turn of events, the PGA Tour, DP World Tour and LIV Golf agreed to merge under common ownership “to unify the game of golf” globally. Here’s a timeline of events spanning the start of LIV Golf to its merger with the PGA Tour: Sept. 13, 2023: Senate subcommittee issues subpoena for Saudi PIF documents U.S. That oversight …

After making point at Masters, LIV seeks major win at PGA
1 year, 7 months ago

After making point at Masters, LIV seeks major win at PGA

The Hindu  

After three LIV Golf players finished in the top six at last month’s Masters, few will write off the Saudi-backed circuit’s chances to produce a PGA Championship winner. “That’s what the game of golf should be.” Or as LIV’s Harold Varner put it about the breakaway crowd: “I guess they don’t suck.” Masters fans and PGA players welcomed LIV players …

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