Fashion designer Shravan Kummar talks about his latest collection, his love for saris, and the most underrated textiles in India

“Fashion for me is my religion, it is in my blood, nerves and cells of my body,” says Hyderabad-based fashion designer Shravan Kummar, who was recently in Bengaluru to showcase his latest collection. “ICB, with its journey of bringing crafted beers from Belgium to Bengaluru, mirrors the spirit of Yatra.” Origin story Shravan, who was to have been a doctor, armed himself with a postgraduate from the London School of Fashion Designing from where he learned colour psychology and fashion psychology, “I returned and wanted to revive that here.” Ever since he started out as a designer in 1996, with his sister Jyothi Jaisooria, Shravan has been an advocate for weavers, which kept coming up throughout our conversation. “If you spend five days weaving a sari and try to sell it for ₹1700 in the market, most buyers would haggle to reduce its price — something they wouldn’t do at a high end retail store in the city.” Choices galore For Shravan, the sari is the centerpiece of all his collections. Many don’t even know if saris come from Nagaland or the northeastern belt.” Shravan, who is known for his work in reviving old textiles, shared a tip on how to care for old saris.