Twitter launches Ads Transparency Center for users to identify political campaigns
FirstpostTwitter Inc on 28 June made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending. The microblogging site launched ‘Ads Transparency Center’ to allow anyone to view ads that have been put on Twitter, with greater transparency about US federal election campaign ads. The tool follows Twitter’s recently launched political campaign ads policy here and a similar move by Facebook Inc, which started a searchable archive of US political ads last month. Twitter’s ads center gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per tweet. The transparency center will include all advertisers on Twitter globally, but at this stage, only US federal election campaign ads that fall under its new policy will be shown.