IIT Delhi launches Advanced Certification in persuasive UX Strategy to transform digital user experiences

In a world where digital interaction shapes user decisions, the fusion of User Experience design and persuasive strategies is redefining the way we connect with technology. Recognising the pressing need for expertise at this intersection of design and psychology, the Indian Institute of Technology Delhi has announced admissions to the second cohort of its Advanced Certification Programme in Persuasive UX Strategy. India's burgeoning e-commerce sector, anticipated to reach $325 billion by 2030, coupled with the rapid adoption of digital payments, underscores the critical role of UX in shaping consumer behaviour and driving business growth. Speaking on the programme's announcement, Professor Jyoti Kumar, Head, Department of Design IIT Delhi, said, "The Advanced Certification Programme in Persuasive UX Strategy bridges the gap between technology and human psychology, empowering learners to create designs that are both functional and transformative. The course features 20 meticulously curated modules covering diverse topics such as Usability, UX and CX, Role of UX in Product and Service Design, Creating UX Strategies from Research Data, Designing User Interfaces Aligned with Persuasive Strategies, Measuring ROI from UX Strategies, Advanced UX Testing Methods Using Eye Trackers, EEG and GSR, among others.