Frugal Millennials: Redefining Consumerism Through Savings
1 month, 3 weeks ago

Frugal Millennials: Redefining Consumerism Through Savings

China Daily  

Young consumers in China are known for their frugal habits, with 54.3% and 51.4% of respondents reducing expenses and foregoing certain expenditures, respectively. This reflects a shift in consumer behavior, where saving money is not seen as a negative but rather a smart lifestyle choice. The article explores how young consumers are redefining what it means to be a smart and modern consumer in China, with their focus on saving money without compromising on essentials. They are also finding ways to save, such as collecting free samples, reusing packaging, and repurposing shopping bags, demonstrating their innovative approach to spending.

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