More than half of UK businesses don’t use social media to promote themselves, poll finds
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A staggering six in 10 businesses still don’t use social media to boost their customer base, according to a poll. Rob Wass, director and co-founder of digital marketing platform, Adzooma, which commissioned the research, said: “We’re currently experiencing digital transformation like no other, therefore digital marketing and online advertising is more important than ever. “It’s not necessarily surprising to see that around half of small business owners don’t know how to best market their business, as for a lot of people it’s complicated and challenging given that they’re not digital marketers. David Sharpe, Adzooma’s director and co-founder, added: “Marketing your business online to be seen and gain greater client exposure is so invaluable in today’s market.
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