Amazon.in brings live shopping via content creators
2 years, 3 months ago

Amazon.in brings live shopping via content creators

India TV News  

Amazon has rolled out its live commerce feature named 'Amazon Live' in India where the customers could directly interact with the content creators and social media influencers and buy products from links provided during their livestreams. More than 150 content creators are live streaming during the ongoing Amazon Great Indian Festival, informed the company. "Through Amazon Live, Amazon India aims to connect the influencers with customers at scale, enabling them to make informed purchases," said Kishore Thota, Director, Customer Experience & Marketing, Amazon India. Creators can use live product demonstrations, educate audiences on product features, benefits and special offers, and help customers make informed buying decisions.

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