Reality show Become a Farmer ends second season on a high note
China DailyThe World Wide Fund for Nature, China and One Planet Foundation awarded iQIYI’s reality show Become a Farmer the title of Sustainable Agriculture Promotion Partner. Become a Farmer, a phenomenal agriculture-themed reality show by iQIYI, China's leading online entertainment service, concluded its season 2 to rapturous reviews on July 13. The show's commitment to environmental sustainability in agriculture has earned it the title of Sustainable Agriculture Promotion Partner of the World Wide Fund for Nature, China and One Planet Foundation, according to iQIYI. By immersing ten urban youths into the realities of agricultural life, the original production, a collaboration between iQIYI and Blue Sky Media Group, became a black horse in China's variety show market in 2023.