Bro Code maker IndoBevs aims to double revenue to ₹700 cr in two years on new liqueur, upcoming whiskies
Live MintLtd, the maker of wine-in-a-bottle cooler Bro Code and an importer and bottler of premium international spirits, expects to double its revenue by fiscal year 2026 to ₹700 crore on the back of its new liqueur Bonga Bonga and upcoming whisky launches, according to its top executive. “This is a distinctly Indian product, a neutral spirit made with about 40 herbs and botanicals," said Geetika Mahandru, president of IndoBevs, in an exclusive meeting with Mint. The flagship cooler drink, Bro Code, which has various carbonated wine variants, has a strong presence in markets like Uttar Pradesh and is available across 27 states, she said. In the premium whisky segment, IndoBevs imports Enso, a Japanese whisky bottled locally and priced at ₹2,500 in Haryana, and offers Eden, a blended malt whisky retailing at ₹1,200 in the same state.
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