How Kylie Minogue's Pride anthem Padam Padam tapped into queer joy and TikTok to find a new gen Z audience
ABCWith Pride Month celebrations in full swing across the United States, the soundtrack for queer partygoers has a noticeable Australian twang. The fresh anthem has been embraced by the queer community, which remains Minogue's biggest fan group even as her hold on the popular imagination has slipped in recent years. "The single dropped serendipitously at a moment where the queer community in the US is feeling especially beleaguered, attacked, there have been coordinated efforts to attack and demonise LGBTQ people here in the United States," explains Karen Tongson, who specialises in pop culture and gender studies at the University of Southern California. She has been described as "the gay shorthand for joy", and an ally who recognises the challenges faced by the queer community — struggles that have been amplified for young LGBTQ+ people in recent years. A whole new generation is discovering our Kylie on TikTok Even as a bona fide queer icon, Minogue's success was by no means guaranteed.
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