Bezos hopes Amazon strategy will help Blue Origin top SpaceX
The HinduAn Amazon veteran tapped by Jeff Bezos to lead Blue Origin aims to pull from the e-commerce giant's speedy manufacturing playbook to give the space company's rocket launch and moon lander business a badly needed boost against Elon Musk's SpaceX. Top priorities for Dave Limp, who led Amazon's lucrative devices unit, include accelerating development of Blue Origin's long-delayed New Glenn rocket and production of its powerful BE-4 engine, according to employees who attended the new CEO's company-wide meeting this month. Mr. Limp is seen as a trusted Bezos deputy capable of helping push Blue Origin through the final, complex stages of developing the heavy-lift New Glenn rocket, the company's long-delayed key to earth orbit and main challenge to SpaceX's dominant Falcon 9. He will also lead the restart of Blue Origin's suborbital space tourism and research business as its only active rocket, the small, reusable New Shepard, returns to flight from a 15-month grounding.