Faux fur: Fashion retailers told to take immediate action against real fur items advertised as fake

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Fashion retailers have been told to take immediate action to ensure items they advertise as being made from faux fur are not made from real fur. However, it does insist that platforms have a responsibility to ensure products sold on their platforms do not misleadingly present real fur as faux fur. Guy Parker, chief executive of the Advertising Standards Authority said consumers who thought they were buying faux fur “in good conscience” could find it “deeply upsetting” to find they had actually purchased animal fur. “They have the right to be confident that when they buy faux fur they are not being duped into buying the exact animal cruelty they are trying to avoid.” The ruling follows a string of complaints against retailers such as Boohoo, House of Fraser, Missguided, TK Maxx, Amazon and Ebay, which have been found to advertise products as faux fur, when items were actually made using fur from animals including rabbits, foxes and raccoons.