Time to talk about India’s new breed of hobby-tech and culture-tech platforms
The HinduKrishna Tashi Palmo explains the significance of certain elements in Tibetan ‘Thangka’ painting. Artists like Pattachitra expert Apindra Swain and Chitrakathi artist Chetan Gangwane have found a new audience/students for their work; these artforms would otherwise have been limited to exhibitions and workshops. Why not showcase traditional art forms?’” Yosha, who sees the situation as an opportunity to empower and accelerate the ‘artisan creator’ economy, continues, “We call ourselves a ‘culture-tech’ platform, being a designer working with crafts and artisans is a part of that. We think of ourselves as the first ‘culture-tech’ platform to use technology with a mission to digitise heritage art and crafts of India to create sustainable livelihoods for artisans while unlocking human potential globally.” A logical step While for these two companies, the transition was a shift from their model of functioning, for others such as Chennai-based Madcap Workshops it was a question of taking online what they had been doing offline. The art forms taught in Madcap Workshops has been a mix of modern and traditional art forms, mostly taught by independent artists.
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