1 year, 11 months ago

How AI chatbots could change online search

ChatGPT, an artificial intelligence chatbot produced by OpenAI, a California-based startup, can generate human-like answers to questions. On February 7th Microsoft announced that it will infuse Bing, its search engine, with some of ChatGPT’s magic, thanks to a partnership with OpenAI. ChatGPT and chatbots like it do not work like conventional online search. Chatbots might also be hard to monetise; it’s harder to insert ads into a conversation with an AI chatbot than into a Google search. The cost of the additional computing power needed to run chatbots will probably eat into search engines’ margins.

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