Homegrown fried chicken chain, Rostic, replaces KFC in Russia
1 year, 7 months ago

Homegrown fried chicken chain, Rostic, replaces KFC in Russia

India Today  

The Russian incarnation of KFC opened its first restaurant in Moscow on Tuesday after the American fast food chain exited the country over the Kremlin's offensive in Ukraine. The new owners of the US giant's former restaurants across Russia are resuscitating Rostic's, a brand that appeared in the tumultuous early years of post-Soviet Russia. "Smart Service will initially convert their more than 100 KFC restaurants in Russia to Rostic's," the statement said. "As master franchisor, Smart Service will also be responsible for working with other franchisees in Russia to rebrand to Rostic's."

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