Gala broadcast captivates global audience
3 months ago

Gala broadcast captivates global audience

China Daily  

French pianist Richard Clayderman and Chinese pop singer Zhou Shen perform during the gala. On Tuesday, the China Central Television Mid-Autumn Festival Gala successfully celebrated the holiday, captivating audiences worldwide. The television broadcast garnered 135 million live viewers, achieving a market share of 17.63 percent, reflecting a continued upward trend from the previous year. These statistics highlight the gala's strong appeal and growing viewership trend across multiple platforms, indicating an increasingly engaged audience during festive broadcasts, said the report. This year, the gala used the latest advancements in "5G + 4K/8K + AI" integrated communication, allowing the cultural heritage of China to shine with renewed brilliance.

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