Beijing launches global campaign for winter tourism
3 years, 3 months ago

Beijing launches global campaign for winter tourism

China Daily  

A global promotional campaign titled "Great Wall Hero 2021—Beijing Winter Charms" kicked off at the National Speed Skating Oval in Beijing on Thursday, aiming to promote winter tourism of Beijing from various aspects such as ice and snow leisure sports, cultural exhibitions and performances, local cuisine and New Year folk customs. As the fifth year of its running, the global "Great Wall Hero" campaign has endeavored to promote the cultural and tourism resources of Beijing through internet celebrities on overseas social media platforms. Ma Wen, the inspector of the Beijing Municipal Culture and Tourism Bureau, delivers a speech during the "Great Wall Hero 2021—Beijing Winter Charms" event in Beijing, Sept 9, 2021. The event is co- The National Speed Skating Oval, also known as the "Ice Ribbon", will be officially unveiled at the 2022 Beijing Winter Olympics.

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