Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover
5 months ago

Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies. Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

History of this topic

Meta Follows Elon Musk’s Lead, Moves Staffers to Billionaire-Friendly Texas
55 years ago
MAGA backlash: Influencers say Elon Musk censors anti-immigration views on X
1 week, 5 days ago
"This bill is a crime": Musk throws social media fit over stopgap government funding effort
3 weeks, 1 day ago
Musk says US is demanding he pay penalty over disclosures of his Twitter stock purchases
3 weeks, 6 days ago
Elon Musk says SEC orders him to pay fine over Twitter purchase or face charges
Trending News
3 weeks, 6 days ago
Oh Gary, how could you: Elon Musk mocks US body amid Twitter stock probe
3 weeks, 6 days ago
Elon Musk funded a super PAC comparing Trump’s position on abortion to Ruth Bader Ginsburg’s
1 month ago
Australia PM fires back at Elon Musk’s ‘backdoor to internet control’ remark on social media ban: ‘As the owner of X...’
Trending News
1 month, 1 week ago
Elon Musk’s X is stepping into the legal fight over Alex Jones’ Infowars. Experts say it’s unprecedented
1 month, 1 week ago
'Highly unusual': Elon Musk's X objects to very specific piece of The Onion's Infowars bid
1 month, 1 week ago
Is Elon Musk considering buying US media outlet MSNBC?
1 month, 2 weeks ago
Elon Musk confirms that he’s limiting people’s ability to share outside news on X
1 month, 2 weeks ago
Elon Musk Ponders Buying MSNBC: 'How Much Does It Cost?'
1 month, 2 weeks ago
‘Funniest idea ever’: Elon Musk and Donald Trump Jr suggest buying MSNBC
1 month, 2 weeks ago
Elon Musk to be summoned to UK parliament over X’s role in spreading 'disinformation' during August riots
1 month, 2 weeks ago
Musk escalates Altman legal feud, casting OpenAI as monopolist
1 month, 3 weeks ago
Elon Musk, Donald Trump, and the rise of the Free Speech Bro.
55 years ago
Musk expands lawsuit against OpenAI, adding Microsoft and antitrust claims
1 month, 3 weeks ago
People Are Leaving X Because Of Elon Musk
1 month, 3 weeks ago
Elon Musk’s X sues to block California law that aims to combat election deepfakes
1 month, 3 weeks ago
Elon Musk Keeps Getting Hit With Lawsuits For Duping Trump Supporters
1 month, 3 weeks ago
Don Lemon highlights alarming change to X’s terms of service as he leaves the platform
1 month, 3 weeks ago
‘Toxic’: Leading UK media house decides to stop posting on Elon Musk-led X
1 month, 3 weeks ago
French newspapers take legal action against Elon Musk’s X over content use
1 month, 4 weeks ago
Twitter: Want to fight Donald Trump and Elon Musk? Delete your X accounts.
2 months ago
Elon Musk’s Twitter Takeover Set Off a Race to the Bottom
55 years ago
Elon Musk goes all-in for Trump
Trending News
2 months ago
Elon Musk-backed super PAC hit with class action lawsuit from its canvassers: report
2 months, 1 week ago
Trump’s Truth Social is now worth more than Elon Musk’s X after recent surge in stock price
2 months, 1 week ago
Tesla CEO Wins Court Battle Over Social Media Post
2 months, 1 week ago
‘Over the line’: Ex-prosecutor says Elon Musk's offer to pay voters borders on criminal
2 months, 2 weeks ago
Elon Musk’s SpaceX sues California panel that shut down its rocket launches for ‘political bias’
2 months, 3 weeks ago
"Misinformation superspreaders": Elon Musk is personally boosting conspiracy theorists on X
3 months, 1 week ago
Elon Musk, X seek dismissal of Don Lemon's lawsuit over canceled partnership
3 months, 2 weeks ago
Gavin Newsom threatens Elon Musk with lawsuit for sharing memes
3 months, 2 weeks ago
Elon Musk Denies FAA License Breach Claims, Criticises Boeing For Safety Issues
3 months, 2 weeks ago
SEC wants Elon Musk sanctioned after he skipped Twitter testimony to watch a rocket launch
3 months, 2 weeks ago
Elon Musk posts then deletes shocking reaction to Donald Trump assassination attempt
3 months, 3 weeks ago
Brazil Blocks Musk’s X After Company Refuses To Name Local Representative Amid Feud With Judge
4 months, 1 week ago
Brazil Supreme Court blocks Elon Musk’s X amid feud with Judge
4 months, 1 week ago
Brazil blocks Musk’s X after company refuses to name local representative amid feud with judge
4 months, 1 week ago
Judge rejects Media Matters request to dismiss Elon Musk lawsuit over ‘hateful content’ on X
4 months, 1 week ago
Elon Musk, Tesla win dismissal of Dogecoin ‘pyramid scheme’ lawsuit, US judge says posts ‘aspirational, not factual’
4 months, 1 week ago
Brazil blocks Musk’s X after company refuses to name local representative amid feud with judge
4 months, 1 week ago
Brazil's Supreme Court vows to suspend X unless Elon Musk appoints a lawyer to represent the company
4 months, 1 week ago
Elon Musk is asking people to yell at him (ideally on X). Here’s why
4 months, 1 week ago
Elon Musk's social media platform 'X' to close operations in Brazil over 'censorship orders'
4 months, 3 weeks ago
Judge with Tesla stock recuses from Elon Musk’s X lawsuit
4 months, 3 weeks ago
How X owner Elon Musk uses his social platform to amplify his right-wing views
4 months, 3 weeks ago
Texas judge steps aside in Elon Musk's X case against advertisers
4 months, 3 weeks ago

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