LSU, Caesars Sportsbook, enter sponsorship agreement

NEW ORLEANS — LSU and Caesar’s Sportsbook announced Friday that they have entered into a multi-year sponsorship agreement, making Louisiana’s flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company. Caesars also recently bought naming rights to the Superdome, the home stadium of the NFL’s New Orleans Saints, after the New Orleans sports venue’s pervious naming deal with German automaker Mercedes-Benz expired over the summer. As part of its deal with LSU, Caesars Sportsbook will receive naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, as well as signage throughout Death Valley beginning on Saturday, Sept. 18 for LSU’s home game against Central Michigan. In its announcement, Caesars said it is “committed to working with the Louisiana Association on Compulsive Gambling, regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state.” It also stated that it will not market to students or fans under the age of 21 or “highlight gaming offers inside campus facilities.” Caesars also has committed to creating an annual scholarship fund to support LSU students from Louisiana. “LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said Chris Holdren, Co-President of Caesars Digital.