Men walking with advertisement board of food delivery app in Bengaluru goes viral, netizens react
1 month ago

Men walking with advertisement board of food delivery app in Bengaluru goes viral, netizens react

India TV News  

A Bengaluru-based start-up, Swish, came up with an innovative marketing strategy which amused some while drew criticism from others. The marketing campaign carried out in a format of human ads, involved men walking on the city streets carrying illuminated The photo of the men walking with the Netizens React: One of the social media users commented on the post, “This sucks. I would do it differently and not use human mules.” Meanwhile another opined, “This one was good. Difficult to fight with market forces.” “Maybe it’s just me, but human ads make me so sad, they’re walking around with that heavy thing on their backs for god knows how long,” one user wrote. The only pit is the user feeling enough of a hook to search this on mobile and give it a try,” one wrote.

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Bengaluru startup Swish’s marketing strategy with ‘human ads’ spark social media debate, ‘make me so sad’
1 month ago

Bengaluru startup Swish’s marketing strategy with ‘human ads’ spark social media debate, ‘make me so sad’

Live Mint  

Bengaluru-based startup Swish has created a social media stir with its unconventional marketing strategy, using people as walking In the viral pictures, groups of men can walk through Bengaluru’s streets at night, carrying heavy One social media user expressed disappointment, stating that the It raises concerns about the physical strain these individuals may endure while walking around for hours with …

Pic of men walking with billboard of food delivery app in Bengaluru angers Internet
1 month ago

Pic of men walking with billboard of food delivery app in Bengaluru angers Internet

India Today  

A photograph of men walking along a street in Bengaluru carrying billboards to advertise a food delivery app has sparked widespread outrage online. VC: Take my money.” Take a look at the post here: The controversial marketing strategy, often referred to as "human ads," has left social media users deeply concerned. Expressing her disappointment, an X user reiterated: “Maybe it’s …

Walking advertisement for delivery app in Bengaluru goes viral. Internet has thoughts
1 month ago

Walking advertisement for delivery app in Bengaluru goes viral. Internet has thoughts

Hindustan Times  

A marketing strategist shared the photo of "human ads" that showed men walking on a street with illuminated X user Roshan shared the photo in a post while joking about the marketing strategy for using people as "This sucks. As advertising posters started to be taxed and competition for wall space became fierce, human billboards were used to advertise. Although …

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