Coffee helps perk up customer base
China DailyCoach Coffee shop opened in Shanghai in July. Following the opening of the first Coach Coffee Shop in Shanghai in July, Coach introduced its coffee concept to the 7th China International Import Expo for the first time. Among the many attractions, the introduction of the Coach Coffee Shop experience area at the CIIE has captured the attention of visitors. "One of the key reasons for bringing the Coach Coffee Shop to CIIE is because we really wanted to create a microcosm of what Coach stands for behind our brand, which is also in line with our Coach strategy - to build emotional connections with our consumers, to introduce innovation that encourages self-expression, and to provide unique experiences," said Liliana Lucioni, president of Coach China. "CIIE is when we preview the best, and the Coach Coffee Shop is one of our best initiatives for the future," Lucioni said.