Facebook Begins Testing VR Ads On Its Oculus Virtual Reality Headsets

3 years, 9 months ago

Facebook Begins Testing VR Ads On Its Oculus Virtual Reality Headsets

Facebook said on Wednesday that it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games. The small-scale test of VR ads are a bridge between the social media company’s main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone. Facebook said it will use the test to explore ways to help developers earn revenue on the Oculus platform. Facebook said that the primary focus of Facebook Reality Labs is to bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives.

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