Cross-border e-commerce growing in China
China DailyHaving worked as a tech reporter for about a decade, I have witnessed firsthand the rapid growth of China's cross-border e-commerce platforms and how the country's consumers have shown increasing demand for premium imported and foreign-branded products in recent years. According to a report from Chinese e-commerce platform JD's Consumption and Industry Development Research Institute, imported brands, including mobile phones, personal care products, cosmetics, watches, eyeglasses, infant and maternal goods, nutrition and healthcare products, have gained in popularity among Chinese shoppers. "Price, selection of products and logistics experience are the most important factors consumers consider while buying commodities," Li noted, adding that he is bullish on the prospects of China's cross-border online shopping market. Chinese consumers have exhibited increasing purchasing demand for diversified, personalized and niche overseas products, and are attaching more importance to the value of the goods they buy, said Zhang Zhouping, a senior analyst on business-to-business and cross-border activities at the Internet Economy Institute, a domestic consultancy.