Retirement may not impact MS Dhoni’s brand image
Live MintThe brand value of cricketer Mahendra Singh Dhoni is unlikely to be diminished by his sudden exit from international cricket, experts tracking the industry said. Dhoni has been associated with online gaming platform Pokerstars, Cars24, Indian Terrain, redBus, luxury watch brand Panerai, Ashok Leyland, Coca-Cola’s sports drink Powerade, Snickers, Dream11, Gulf Oil India, Indigo Paints, realtor Sumadhura Group and others. According to the Duff & Phelps Celebrity Brand Valuation study, Dhoni had a brand value of $41.2 million in 2019, placing him at the ninth spot, up from the previous year’s rank 12. The cricketer’s recent campaigns with mutual funds industry body Amfi, online pharmaceuticals firm Netmeds and global payments firm Mastercard reflect the gravitas, relevance and authority of his personality which can influence consumers, some analysts said.