Remembering Zakir Hussain: When the maestro finally showed his face to the world with the 'Wah Taj' ad
Hindustan TimesThe world mourns the loss of Ustad Zakir Hussain, who passed away in San Francisco on Monday at the age of 73 due to complications from idiopathic pulmonary fibrosis. A pioneer of Indian classical music, Zakir was not only celebrated for his virtuosity on the tabla but also for his role in one of India’s most memorable Filmed in the 1980s, the Wah Taj ad catapulted both the brand and Zakir into popular culture, becoming a hallmark of Indian advertising history. The production team faced a unique challenge: most Indians, including members of the advertising team, had never seen Zakir Hussain. With characteristic humour, Hussain told the onlookers, “Mithun bhai aane wale hai, main uska chhota bhai hoon.” The remark only swelled the crowd’s anticipation, though they would eventually witness a performance unlike any other.
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