How Trump’s win has spurred an increase in doom spending in the US

The recently held US presidential elections have some Americans on edge. To soothe their concerns about Donald Trump’s return to the White House, many are now indulging in doom spending — the practice of spending money to calm oneself. Representational image/Reuters Some other experts define doom spending as buying things we would normally not spend money on because we are feeling emotionally charged — like sad, mad or scared. We’re living in a period of high uncertainty, so shopping is one way to feel like you’re able to decide autonomously.” How are Americans doom spending now? A separate TikTok post showed a woman buying Christmas decorations and scented candles, captioning it: “When you’re sad about the election so he takes you to your fave store and tells you to get whatever you want.” Such videos have started trending on social media with another US woman holding five shopping bags with the caption, “Post-election depression called for retail therapy and spending it on winter clothes and holiday décor.” The election results are also contributing to doom spending, note experts.