Need SRK's exuberance and Aamir Khan's content to break into new markets: Imtiaz Ali
Director Imtiaz Ali believes that the film industry should make good use of the combination of Shah Rukh Khan's "exuberance" and Aamir Khan's "content", in order to reach out to various international markets. During a FICCI Frames session titled "Chinese Dragon Market for Elephanting Indian Films", where the glowing success of both Aamir's Dangal and Secret Superstar was analysed and ways to cash in on it was discussed, Imtiaz spoke about how Indian films can break into world market smoothly. "You need Shah Rukh Khan and Aamir Khan as a combination of exuberance and content to break through and get into different markets. "When I think about Mandarin, what comes to my mind is really exotic Chinese music and people eating with chopsticks and some pretty looking girls.
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