Yahoo agrees ad deal with Google
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Microsoft's plan to establish a strong footing in online advertising suffered a big blow last night as merger talks with Yahoo formally failed and Yahoo said it would let Google sell search ads on its site. Yahoo said it had agreed to let Google put search ads - "Google has made an enormous gain strategically. "Yahoo is being a reseller of Google whenever it makes sense, and that is likely to be a lot of the time, given how much more effective Google Web search ads have proven to be," Global Crown Capital analyst Martin Pyykkonen said. Yahoo rejected Microsoft's latest proposal, which sources briefed on the subject said included an offer to buy 16 per cent of Yahoo for $35 per share, plus to buy its search business.
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