Flexible OTT film release schedules become popular as box-office performances turn unpredictable
23 hours, 42 minutes ago

Flexible OTT film release schedules become popular as box-office performances turn unpredictable

Live Mint  

The gap between the theatrical premiere of a film and its release on streaming platforms is increasingly becoming flexible, depending primarily on its box-office performance. Tamil film Kanguva, which released on 14 November and had a longer OTT window, was made available on streaming platforms within four weeks after fizzling out in cinemas. Release calendar OTT platforms typically schedule films in advance, following the standard norms, and now have to adapt to a flexible release window, taking into account box-office performances. “The other issue with striking a deal before theatrical release is platforms have already worked out a release calendar so they can’t change premiere dates based on box office," a senior studio executive said. Independent trade analyst Sreedhar Pillai pointed out that it’s now reaching a point where many films starring popular stars and backed by top production houses are not picked up by streaming platforms before theatrical release.

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History of this topic

Amaran OTT release: When and where to watch Sivakarthikeyan, Sai Pallavi’s box office blockbuster
1 month ago

Amaran OTT release: When and where to watch Sivakarthikeyan, Sai Pallavi’s box office blockbuster

Live Mint  

Amaran OTT release date: Sivakarthikeyan and Sai Pallavi's Tamil movie received applauds at the box office. Due to its massive success at the box office, people are keenly waiting for Amaran's OTT release. Amaran OTT release on Netflix The movie's official OTT release partner is Netflix. Earlier, the OTT platform reportedly postponed Amaran's OTT release date after it received overwhelming …

Amaran OTT release: When and where to watch Sivakarthikeyan, Sai Pallavi film
Top News
1 month, 1 week ago

Amaran OTT release: When and where to watch Sivakarthikeyan, Sai Pallavi film

India Today  

The much-awaited film Amaran, featuring actors Sivakarthikeyan and Sai Pallavi, is set to make its digital debut on Netflix soon. The film is based on the life of Major Mukund Varadarajan and is based on the book - India's Most Fearless: True Stories of Modern Military Heroes - by Shiv Aroor and Rahul Singh. The OTT release of Amaran on …

OTTs chase star-led box office flops even as audience prefers content over faces
1 month, 3 weeks ago

OTTs chase star-led box office flops even as audience prefers content over faces

Live Mint  

Big star-led films such as Jigra, Khel Khel Mein, Auron Mein Kahan Dum Tha and Yodha that flopped at the box office are still being readily acquired by streaming platforms, which are known to otherwise control spending and turn cautious, with pressure on subscriptions and profitability. “Some films may do better on OTT than in cinemas," said Girish Johar, film …

Amaran OTT release date: For the first time, massive box office collection pushes online streaming of a Tamil movie
1 month, 3 weeks ago

Amaran OTT release date: For the first time, massive box office collection pushes online streaming of a Tamil movie

Live Mint  

The Tamil blockbuster Amaran, starring Sivakarthikeyan and Sai Pallavi, continues to make waves at the box office. He explained that Amaran’s OTT premiere delay is unprecedented for a Tamil film. Amaran worldwide box office collection The movie has collected ₹73.75 crore from the overseas market. With ₹189.25 crore gross minted from the domestic market, the total worldwide box office collection …

Tamil OTT releases this week: New movies, web-series to watch this weekend; Vettaiyan, ARM, Amaran, Anjaamai, and more
2 months ago

Tamil OTT releases this week: New movies, web-series to watch this weekend; Vettaiyan, ARM, Amaran, Anjaamai, and more

Live Mint  

Watching movies and web series is one of the best ways to enjoy the weekend. Vettaiyan, Amazon Prime Video The much-awaited Tamil action thriller starring Rajinikanth and Amitabh Bachchan marked their first on-screen collaboration in decades. Kozhipannai Chelladurai, Amazon Prime Video The movie has been set in a rural backdrop and features stars Aegan, Brigida Saga, Sathya Devi, Yogi Babu, …

Varshangalkku Shesham Now streaming on OTT
7 months ago

Varshangalkku Shesham Now streaming on OTT

Deccan Chronicle  

The much awaited Malayalam movie Varshangalkku Shesha has premiered on SonyEliv till Wednesday. The film stars noted actors Vineeth Srinivasan and Nivin Pauly, and is now available for viewers to enjoy from the comfort of their homes. A unique OTT release process Unlike the usual trend in the South Indian film industry where films usually hit streaming platforms within four …

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?
8 months, 2 weeks ago

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?

India TV News  

The month of April is being very cold for Bollywood films. Many big-budget films were released in theatres, but not a single one is running successfully. The film made bumper earnings, but all the films released after this film, could not live up to the expectations. Enticing offers too failed at filling in the theatre seats There are seven films …

Kerala cinema’s OTT dilemma: The battle over release windows
10 months, 2 weeks ago

Kerala cinema’s OTT dilemma: The battle over release windows

Live Mint  

New Delhi: The Film Exhibitors United Organisation of Kerala has decided to halt the release of Malayalam language films in theatres from Thursday, in response to a dispute concerning the timing of films' releases on streaming platforms. Hindi films have an eight-week window before they can premiere online on streaming platforms, as part of an unwritten understanding between theatre owners …

OTT Movies and Web Shows Releasing This Weekend (Nov 18): Godfather, Wonder Women, Dharavi Bank & others
2 years, 1 month ago

OTT Movies and Web Shows Releasing This Weekend (Nov 18): Godfather, Wonder Women, Dharavi Bank & others

India TV News  

OTT Movies and Web Shows Releasing This Weekend : From drama to Christmas romance, this weekend is loaded with many exciting movies and shows on OTT platforms like Netflix, Prime Video, Disney Plus Hotstar, Sony LIV, Zee5 and others. OTT Platform: Netflix Release Date – 19 November, 2022 Directed by: Mohan Raja Language: Hindi,Telgue,Tamil, Kannada, and Malayalam Wonder Women Wonder …

Conditions Set By CBFC For Theatrical Release Of Movie Also Applicable To OTT Release: Kerala High Court On Prithviraj-Starrer 'Kaduva'
2 years, 5 months ago

Conditions Set By CBFC For Theatrical Release Of Movie Also Applicable To OTT Release: Kerala High Court On Prithviraj-Starrer 'Kaduva'

Live Law  

The Kerala High Court on Wednesday held that the conditions set by the Central Board of Film Certification for the theatrical release of a movie should be followed when it is broadcasted on OTT platforms as well. While adjudicating upon a plea seeing to block the OTT release of the Prithviraj-starrer Malayalam movie 'Kaduva', Justice V.G Arun observed that when …

Explained: Why the Telangana Film Chamber is urging producers to avoid releases on streaming platforms
3 years, 6 months ago

Explained: Why the Telangana Film Chamber is urging producers to avoid releases on streaming platforms

Firstpost  

The Telangana State Film Chamber of Commerce requested producers to consider the cinema theatre industry’s poor economic condition, and to only choose streaming platforms for film releases if cinemas do not reopen after October. The Telangana State Film Chamber of Commerce has requested Telugu film industry producers to avoid releasing movies on over-the-top platforms till October this year and wait …

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms
3 years, 6 months ago

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms

Firstpost  

During the first wave of Covid-19 last year, Tamil cinema witnessed a small number of films going the OTT way. After small films such as Andhagaaram and Mandela made waves on Netflix, bigger ones in the form of Nayanthara’s Netrikann, Vijay Sethupathi’s Tughlaq Darbar, Arun Vijay’s Border, the long-delayed Karthick Naren directorial Naragasooran are now in serious talks with leading …

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience
4 years, 7 months ago

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience

Firstpost  

Even though exhibitors are unhappy with producers choosing to go the digital way, they still think that OTT platforms will never be an alternative for the moviegoing audience. Tiruppur Subramaniam, the association’s President added via Whatsapp, “Just like how producers are free to release their films on whatever platforms they wish, theatre owners would decide whether to screen a film …

Producers’ Guild responds strongly to exhibitors on debate over films going directly to OTT platforms
4 years, 7 months ago

Producers’ Guild responds strongly to exhibitors on debate over films going directly to OTT platforms

The Hindu  

The Producers’ Guild of India has hit back at sections of the exhibition sector who seem to be upset with an OTT platform’s move to release films directly before their theatrical release. Statements that call for ‘retributive measures’ against producers who decide to take their movies direct to OTT platforms — especially at a time when cinemas are unfortunately closed …

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