'Plantfluencers' are Growing on Instagram and Making Gardening Cool Again, One Plant at a Time

After yoga, food and fashion, it’s time for plants to get their moment of glory on the web. In real gardens for those who are luckiest, in terrariums for those in small spaces and even hanging on the walls, nothing can stop the “plantfluenceurs,” the plant fanatics who are making their interiors into genuine urban jungles. When interviewed by French magazine Psychologies, Denis Richard, head of department at the Henri Laborit hospital in Poitiers, France even suggested that the activity is “likely to prevent the emergence of certain disorders or dependencies, to influence the course of certain pathologies, to improve living conditions.” A must-have, therefore, in these gloomy times. The two creators, Morgan Doane and Erin Harding, have even published a book called “How to Raise a Plant: and Make It Love You Back.” For those in small spaces with big ambitions, Darryl Cheng and his houseplantjournal, with more than 500k followers, posts advice on a daily basis. The trend has also taken hold on TikTok, where tutorials for growing plants from seed or making macramé pot holders are all around.