Fast fashion: France seeks to slow down wasteful industry

France is working on a new law to better regulate fast-fashion companies. 'We have won a cultural battle' However, for Julia Faure, fashion designer and president of the group En Mode Climat which includes roughly 600 companies that produce fashion in a sustainable way, the draft law is already “great news.” "We have won a cultural battle, as fast fashion is an environmental, social and cultural disaster that wipes out everything but the luxury sector in the market, just like a huge juggernaut," she told DW. The economist estimates that what he calls "ultra-fast fashion" makes up for about 3% of France's fashion market — exact figures don't exist. "The threshold defining fast fashion should be directly enshrined in the bill and be low enough to also encompass French companies such as sporting goods retailer Decathlon," he told DW. "That's the only way we can actually understand what we are facing and try to work towards fulfilling the Paris Climate Agreement," Condamine stated, urging French citizens to buy "not more than five new fashion items per year — and not 50 like it's currently the case."