Inside the Premier League’s £6.7bn TV deal – and what it really means
The IndependentIt’s like getting your tea from Marks & Spencer – it’s a bit more upmarket than going to Aldi, but it’s not like going to The Ritz. It’s mid-territory.” That’s the summation of Professor Simon Chadwick, professor of sport and geopolitical economy at SKEMA Business School in Paris, when asked to describe the latest TV rights deal between the Premier League, Sky TV and TNT Sports – a deal worth £6.7bn over four seasons. “I don’t think this contract is a deal breaker for these American owners – a lot of them are also trying to deal with the same turbulent environment as the Premier League,” says Chadwick. These US owners are smart guys, they’re hedging their bets and they’re spreading their risk by investing in so many different sporting franchises.” But while it’s full stream ahead for American sport, Rob Wilson, professor of applied sports finance at Sheffield Hallam University, is also confident that we haven’t seen the last of Amazon, Netflix or Disney when it comes to Premier League coverage. “The Premier League has tried to hunker down for the next five to 10 years, because no one really knows what is around the corner – there’s just so much unpredictability,” says Chadwick.