Twitter Is Finally Dead. It’s X All the Way Down

Like a venomous puss moth emerging from its hard cocoon, the social network formerly known as Twitter has fully metamorphosed into X.com. “The Twitter name made sense when it was just 140-character messages going back and forth—like birds tweeting—but now you can post almost anything, including several hours of video,” Musk wrote on the newly redubbed X last summer. It has also replatformed conspiracy theorists like Alex Jones, fostered a welcoming environment for porn spam accounts, made an absolute hash out of verification, introduced a monetization system that encourages rampant engagement farming, gutted its trust and safety team, allowed a surge in hate speech on the platform, designated NPR as “US state-affiliated media,” removed news headlines entirely and then reintroduced them in a weird spot, kneecapped a bunch of fun bots and third-party apps by introducing wildly expensive API changes while giving blue-check verification to AI-generated chum, pivoted to video, introduced an AI model that will help you do crimes, and overseen a decline in usage of more than 20 percent in the US, according to app analytics firm SensorTower. He bought X.com back from PayPal in 2017, tweeting that it had “great sentimental value.” And he has seen Twitter as an opportunity to create X on Earth since before the acquisition was even completed, according to Musk biographer Walter Isaacson. “He said that he would turn it into the combination of financial platform and social network he had envisioned 24 years earlier for X.com, and he added that he planned to rebrand it with that name, which he loved.” To put an even finer point on it, Musk’s tweet today announcing that “all core systems are now on X.com” featured the logo of the company he founded 25 years ago.