Bigg Boss OTT records 4 billion minutes of watch time in 15 days
1 year, 5 months ago

Bigg Boss OTT records 4 billion minutes of watch time in 15 days

Live Mint  

New Delhi: JioCinema, the video streaming platform owned by Mukesh Ambani’s Reliance Industries Ltd, has recorded 4 billion minutes of watch time across 35 million viewers for reality show Bigg Boss OTT in the first 15 days. Hosted by Salman Khan, the current season of Bigg Boss OTT, presented by Vimal Elaichi and powered by Too Yumm, also includes special partners like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, Ching’s Schezwan Chutney, among other brands. Disney+ Hotstar, has premiered Star network’s celebrity talk show Koffee With Karan besides streaming a spin-off of its popular soap Anupamaa titled Namaste America which takes the protagonist 20 years back in time. The success of shows like Qubool Hai 2.0 on ZEE5 and Bigg Boss OTT on Voot in 2021, has encouraged TV channels to leverage their hot shows online.

History of this topic

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1 year ago
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