Stop the froth: A shocking number of pints served in pubs are short measures

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Officers who visited 77 pubs and bars were served 96 short measures out of 137 orders, meaning approximately 70% were less than the prescribed quantity required by The Weights and Measures Order for pints and half pints and 175ml glasses of wine. The Campaign for Real Ale national chairman Nik Antona said: “Consumers shouldn’t have to feel short changed when they support their favourite pubs, social clubs, and taprooms. “If you get a negative reaction when you do this, you can get in contact with Trading Standards to report the incident.” open image in gallery Weights and measures is a key role for Local Authority Trading Standards CTSI chief executive John Herriman said: “While this is a snapshot, it is the first time that we have been able to build a national picture of how widespread short measuring of alcoholic drinks are, and the potential detriment to the average consumer of around £115 every year suggests there is the need for more comprehensive research to better understand the impact of short measures, not just for alcoholic drinks but across a broader spectrum of consumer goods. “We are calling on the hospitality sector to ensure that consumers get value for money by making sure they are correctly measuring the drinks they are serving to customers in the nation’s pubs and bars and for further research in this area.” Emma McClarkin, chief executive of the British Beer and Pub Association, said: “Pubs across the country take great pride in serving the amazing range of beer brewed in this country and in no way want to be accused of short-serving the millions of customers who enjoy visiting our nation’s pubs each week.