Jaguar’s ‘woke’ rebrand is an unalloyed success
1 month, 1 week ago

Jaguar’s ‘woke’ rebrand is an unalloyed success

The Independent  

The “pink flamingo”, as I think it should be nicknamed, has landed. The two show cars, in “Miami Pink” and “London Blue”, have burst onto the automotive scene like a couple of drag queens at a Reform UK rally – out, loud and proud. Rightly, Jaguar has ignored traditional styling cues “iconic” in past models such as the E-type, the Mark 2 beloved of Inspector Morse or the elegant XJ saloons. Back in the 1990s, motoring journalists used to beg Jaguar to bring out new retro-styled models redolent of such past successes – to revitalise the brand’s fortunes and delight the eye, in equal measure. The Jaguar Type 00 demonstrates how important and potent in the car world is the old Italian expression “everything must change so that everything can stay the same”, a quotation, appropriately enough, from the novel “The Leopard” by Giuseppe Tomasi di Lampedusa.

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History of this topic

A few weeks in and I’m loving the Jaguar Type 00 more than I ever imagined
3 weeks, 1 day ago

A few weeks in and I’m loving the Jaguar Type 00 more than I ever imagined

The Independent  

Junction 12 off the M40. The Jaguar Type 00 Design Vision, unveiled recently at Miami Art Week, was designed in Gaydon by mercurial Brummie Gerry McGovern and his design team who all let their creative juices flow in humble Gaydon. open image in gallery Jaguar Type 00 Design Vision - the beauty is in the detail I was invited up …

Jaguar Type 01: Is this what the new electric Jaguar will look like?
3 weeks, 1 day ago

Jaguar Type 01: Is this what the new electric Jaguar will look like?

The Independent  

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled during Miami Art Week. Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in concepts unless they become …

Jaguar Type 01: Here’s what the first new Jaguar car could look like
1 month ago

Jaguar Type 01: Here’s what the first new Jaguar car could look like

The Independent  

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled during Miami Art Week. Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in concepts unless they become …

It’s been a week... and I’m loving the Jaguar Type 00 more than I ever imagined
1 month ago

It’s been a week... and I’m loving the Jaguar Type 00 more than I ever imagined

The Independent  

Junction 12 off the M40. The Jaguar Type 00 Design Vision, unveiled recently at Miami Art Week, was designed in Gaydon by mercurial Brummie Gerry McGovern and his design team who all let their creative juices flow in Gaydon. open image in gallery Jaguar Type 00 Design Vision - the beauty is in the detail I was invited up to …

Mint Quick Edit | Who says Jaguar’s new ad campaign is ‘too woke to work’?
1 month ago

Mint Quick Edit | Who says Jaguar’s new ad campaign is ‘too woke to work’?

Live Mint  

The undeniable rarity of high-risk, high-return marketing strategies, especially in markets boxed in by convention, could explain why Jaguar’s “Copy nothing" advertising campaign has been inducing so many gasps. For one, it features a restyled logo, but no car, though it was timed with the unveiling of the Tata-owned brand’s Type 00 electric vehicle, a “concept car" meant to signal …

Jaguar Type 00 concept electric car: Latest pictures, news and all you need to know
1 month ago

Jaguar Type 00 concept electric car: Latest pictures, news and all you need to know

The Independent  

The new Jaguar Type 00 concept car has now been unveiled, yet the furore over the British brand’s relaunch hasn’t died down – if anything the reveal of the car has intensified the debate about Jaguar’s move into the luxury car market where it hopes to rival Rolls-Royce, Bentley and Aston Martin. open image in gallery The rear of the …

Hit the brakes, boomers… the Jaguar relaunch is a triumph for non-binary petrolheads like me
1 month ago

Hit the brakes, boomers… the Jaguar relaunch is a triumph for non-binary petrolheads like me

The Independent  

If you’d told me five years ago that boomers would be upset about Gen Z’s newfound love for Jaguar, I would’ve been surprised. Because surely that’s what the older generation wants – the youth of today finally appreciating a century-old heritage brand, birthed in good ol’ Blighty? But, as someone who arguably is Jaguar’s new demographic – a non-binary, self-assured …

Jaguar unveils its much-hyped concept EV named 'Type 00', expected to cost more than £100,000
1 month, 1 week ago

Jaguar unveils its much-hyped concept EV named 'Type 00', expected to cost more than £100,000

Firstpost  

Jaguar has undergone a major rebranding exercise and as part of it, has launched a new EV concept car called the ‘Type 00.’ Available in the colours, Miami pink and London blue, the cars have certainly set the stone rilling as far conversations are concerned Jaguar’s unveiling of the Type 00 comes at a critical time as the company rebrands …

Jaguar reveals sleek new concept car ‘Type 00’ weeks after confusing rebrand. Watch
1 month, 1 week ago

Jaguar reveals sleek new concept car ‘Type 00’ weeks after confusing rebrand. Watch

Hindustan Times  

British carmaker Jaguar, which has been widely criticised for its recent rebrand, has shared the concept design of its upcoming all-electric car called “Type 00" in a new video. Automakers use concept vehicles to gauge customer interest in a design and Jaguar is expected to produce several new electric vehicles over the coming years. The new concept vehicle comes close …

Jaguar's new EV officially revealed: Type 00 comes in Miami Pink or London Blue - would YOU snap one up?
1 month, 1 week ago

Jaguar's new EV officially revealed: Type 00 comes in Miami Pink or London Blue - would YOU snap one up?

Daily Mail  

The radical new all-electric Jaguar on which the legendary British car firm is gambling its very existence has finally been uncaged - and it's more pink panther than green Jaguar. More pink panther than green Jaguar: The radical new all-electric concept from the legendary British car firm has officially been debuted - though leaked images on Monday had already showcased …

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
1 month, 1 week ago

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand

Wired  

One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in bright couture emerging from a yellow escalator into a lilac lunar landscape, it didn’t even hint at a car. Despite being busy preparing for …

Jaguar Type 00 electric concept car stokes controversy
1 month, 1 week ago

Jaguar Type 00 electric concept car stokes controversy

CNN  

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said it was “introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation,” in a statement published Tuesday after the car was revealed at Miami …

Jaguar unveils Type 00 concept car as a glimpse into the brand's electric future
Trending News
1 month, 1 week ago

Jaguar unveils Type 00 concept car as a glimpse into the brand's electric future

India TV News  

Jaguar, the well-known British car manufacturer owned by Tata Motors, revealed an exciting new electric concept car called the Type 00 last night. According to CNBC, Jaguar plans to create several new electric vehicles in the coming years, including a four-door GT car that is expected to debut next year and will share similarities with this concept car. Image Source …

Jaguar’s Controversial EV Relaunch Has Leaked Online
55 years ago

Jaguar’s Controversial EV Relaunch Has Leaked Online

Wired  

The last thing that Jaguar wanted after the furor that met its new branding campaign was an unsanctioned early reveal of the new EV the company hopes will make sense of all the hubbub. Considering the staggering interest in Jaguar's reveal later today, it was perhaps inevitable that images would surface before the covers came off officially at Miami Art …

James May praises Jaguar after advert controversy
1 month, 1 week ago

James May praises Jaguar after advert controversy

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Jaguar Design Vision concept to be unveiled in Miami
1 month, 1 week ago

Jaguar Design Vision concept to be unveiled in Miami

The Independent  

British car brand Jaguar is promising that its new electric cars will be a copy of nothing, starting with the unveil of a concept version previewing its new cars to be unveiled at a lavish event at Miami Art Week. The car company is using the unusual setting of Art Week as part of the rebranding job already underway, previewed …

Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
1 month, 2 weeks ago

Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here

ABP News  

In the world of digital advertising getting more creative by the day, Jaguar recently received criticism for its unique rebranding ad. The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing in brightly coloured outfits. Responding to the online critics, Rawdon Glover, managing director, Jaguar told The Financial Times that the …

Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
1 month, 2 weeks ago

Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?

Associated Press  

LONDON — When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding this week that featured loud colors and androgynous people — …

Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
1 month, 2 weeks ago

Overhauls of 'heritage brands' raise the question: How important are our products to our identities?

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy When Katja Vogt considers a …

Jaguar’s modernist rebrand sparks anger and mockery online
1 month, 2 weeks ago

Jaguar’s modernist rebrand sparks anger and mockery online

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

The 'new' classic Jaguar that's the antithesis of its electric rebrand: TWR Supercat is a reborn XJS for the 21st century
1 month, 2 weeks ago

The 'new' classic Jaguar that's the antithesis of its electric rebrand: TWR Supercat is a reborn XJS for the 21st century

Daily Mail  

In the same week Jaguar unveiled a radical rebrand for its bold electric future, a small Berkshire-based car maker revealed the antithesis; a 'new' classic Jag with a roaring 12-cylinder petrol engine. The 'new' classic Jaguar that's the antithesis of the British car maker's new electric-only identity: This is the £225,000 TWR Supercat - a modernised Jag XJS for the …

Logo Change: As Jaguar Decides To 'Copy Nothing', Nothing Has Decided To 'Copy Jaguar'
1 month, 2 weeks ago

Logo Change: As Jaguar Decides To 'Copy Nothing', Nothing Has Decided To 'Copy Jaguar'

ABP News  

Carl Pei's Nothing, the consumer tech brand, has taken a lighthearted jab at Jaguar’s recent rebranding, poking fun at the automaker’s new logo and tagline, “Copy Nothing.” In a witty move on X, Nothing updated its logo to resemble Jaguar’s sleek new design and cheekily changed its bio to read “Copy Jaguar.” The playful response has added a fresh twist …

Jaguar rebrand is pink, diverse and doesn’t feature any cars
1 month, 2 weeks ago

Jaguar rebrand is pink, diverse and doesn’t feature any cars

Live Mint  

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Elon Musk, the world’s richest man and chief executive of electric-vehicle maker Tesla, responded to Jaguar’s video on X by asking, “Do you sell cars?" Other X users asked whether the video was a joke, said it would cause …

Jaguar is not looking back on its radical rebrand... quite literally: British car maker teases concept EV with NO REAR WINDOW
1 month, 2 weeks ago

Jaguar is not looking back on its radical rebrand... quite literally: British car maker teases concept EV with NO REAR WINDOW

Daily Mail  

Jaguar has shifted up another gear with its controversial rebrand by teasing a first glimpse of its radical new electric concept car - and it doesn't have a rear window. And, contentiously, it doesn't have a rear window Jaguar's head of global brand strategy and insight, Richard Green, shared images of a pop-out panel on the concept car The panel, …

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online
1 month, 3 weeks ago

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

Al Jazeera  

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars. Released across multiple social media platforms, the 30-second clip features models of varying ages, genders, and races accompanied by phrases such as “live vivid”, “delete ordinary,” and “copy nothing” as a minimal techno soundtrack plays. Part of Jaguar’s larger rebrand towards electric vehicles …

Radical Jaguar rebrand and new logo sparks ire online
1 month, 3 weeks ago

Radical Jaguar rebrand and new logo sparks ire online

Associated Press  

NEW YORK — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. To copy nothing.” The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. X owner Elon Musk wrote on …

Jaguar unveils confusing rebrand; Andrew Tate, Elon Musk ask ‘where are the cars?’
1 month, 3 weeks ago

Jaguar unveils confusing rebrand; Andrew Tate, Elon Musk ask ‘where are the cars?’

Hindustan Times  

Jaguar, the iconic British luxury automaker, has unveiled a bold new look that marks the beginning of a “new era” for the company, in anciticpation of their of their newest all-electric line. Jaguar's new logo Critics have questioned the “woke” branding, with some finding the video’s technicolour aesthetic and gender-fluid models at odds with the brand’s traditional luxury image. The …

Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers
Trending News
1 month, 3 weeks ago

Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers

Daily Mail  

Jaguar is a sports car marque that conjures up certain images: the stoicness of Inspector Morse in his red Mk2; Ben Kingsley, Mark Strong and Tom Hiddleston purring that villains 'all drive Jaguars' in a TV advert. It's all part of a new look that abandons the classic 'growler' badge, revealed two weeks before the company's first new car in …

Jaguar reveals new logo and branding, but netizens complain ‘go back…’, Elon Musk asks ‘do you sell cars?’
Trending News
1 month, 3 weeks ago

Jaguar reveals new logo and branding, but netizens complain ‘go back…’, Elon Musk asks ‘do you sell cars?’

Live Mint  

Jaguar, the British luxury auto brand, unveiled its new logo and branding strategy on November 19, according to a report by PA Media. The new logo comes ahead of Jaguar's plans to launch three new electric cars in 2026and was aimed at being a “fire break” as the company moves towards becoming a fully electric luxury brand. About The New …

Elon Musk roasts Jaguar over new logo. See British carmaker's response
1 month, 3 weeks ago

Elon Musk roasts Jaguar over new logo. See British carmaker's response

India Today  

Tesla CEO Elon Musk took a jab at British carmaker Jaguar over their newly unveiled logo, introduced in a colourful rebrand video earlier this week. Jaguar shared the video with the caption, "Copy nothing," showcasing a 30-second advert that focuses on vibrant visuals rather than vehicles. The ad features bold captions such as "create exuberant," "live vivid," "delete ordinary," and …

Jaguar debuts new brand identity
1 month, 3 weeks ago

Jaguar debuts new brand identity

India Today  

Luxury carmaker Jaguar has revealed its new brand identity, based on the "Copy Nothing" concept of its founder William Lyons. Under the new brand identity, there is a new signature device mark with a fresh Jaguar visual. On December 2, Jaguar will present "Copy Nothing", the first global public installation for its new brand, at Miami Art Week. Jaguar Managing …

Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’
1 month, 3 weeks ago

Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’

Hindustan Times  

British luxury automaker Jaguar unveiled its new logo in a pop art-inspired rebrand video on Tuesday. Jaguar's 'copy nothing' rebranding leaves netizens confused as luxury car maker reinvents itself Jaguar changes its iconic logo. In addition to its name, the company has also revamped its pouncing cat logo, known as the leaper, which is Jaguar's “precious mark of provenance.” “Always …

Jaguar ditches roaring big cat badge for its EV rebrand - and admits it won't appeal to traditional customers
Trending News
1 month, 3 weeks ago

Jaguar ditches roaring big cat badge for its EV rebrand - and admits it won't appeal to traditional customers

Daily Mail  

Jaguar has ditched its teeth-baring big cat logo as part of a radical electric rebrand that it concedes won't appeal to the majority of its traditional customers. Ditched: Jaguar has today confirmed it will do away with its iconic snarling big cat badge as part of its rebranding ahead of becoming an EV-only car firm from 2026 The 'growler' logo, …

Jaguar is changing its iconic logo
1 month, 3 weeks ago

Jaguar is changing its iconic logo

CNN  

New York CNN — Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company …

Jaguar is changing its iconic logo
1 month, 3 weeks ago

Jaguar is changing its iconic logo

CNN  

New York CNN — Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company …

First glimpse of Jaguar's make-or-break £100k electric car as British firm gears up for EV-only rebrand in 2026
1 month, 3 weeks ago

First glimpse of Jaguar's make-or-break £100k electric car as British firm gears up for EV-only rebrand in 2026

Daily Mail  

Jaguar has provided a first glimpse of what it's all-electric future will look like from 2026. Ahead of that announcement, it has revealed first images of the battery model that will spearhead its zero-emission ambitions The electric GT is part of Jaguar's 'Reimagine' strategy to make it a fully electric and more upmarket luxury performance brand – but it is …

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