Oppenheimer, Mission Impossible bring back premium cinema watching experience: Will the trend continue to pan-India releases?
1 year, 4 months ago

Oppenheimer, Mission Impossible bring back premium cinema watching experience: Will the trend continue to pan-India releases?

Hindustan Times  

Last month, the eagerly awaited film Oppenheimer achieved an impressive feat by selling tickets with prices soaring as high as ₹2,450. We ask cinema owners and trade experts to share insights into the driving factors behind this change, evolving preferences of moviegoers in the realm of cinema and if the same can be expected with upcoming Indian films like Jawaan, Salaar, Animal and other big-ticket films lined-up for release. With films like Jawaan and Fighter anticipated to garner huge profits, it is also evident that people are ready to invest more in their movie watching experience. Taran Adarsh, Trade Expert Audience would react more positively and would enjoy a premium experience when Shah Rukh Khan will come with Jawaan and Dunki, or Prabhas with Salaar or Ranbir Kapoor with Animal. Komal Nahta, Trade Expert With films like Oppenheimer or the upcoming ones like Jawaan, I don’t think people will have a problem in paying high prices for tickets.

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History of this topic

Multiplex Association responds to Karan Johar’s remarks, defends dynamic ticket pricing
2 months, 3 weeks ago

Multiplex Association responds to Karan Johar’s remarks, defends dynamic ticket pricing

The Hindu  

The Multiplex Association of India on Wednesday defended "dynamic and flexible" cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. Cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimise pricing, said MAI while issuing a statement over the recent remarks by film maker Karan …

Dynamic ticket pricing in cinemas leave netizens fuming: ‘PVR has ruined movie-going experience…’
5 months ago

Dynamic ticket pricing in cinemas leave netizens fuming: ‘PVR has ruined movie-going experience…’

Live Mint  

Popular multiplex chain PVR INOX has introduced dynamic charges for movie tickets amid growing criticism of its pricing strategies. “We have come up with dynamic pricing to give our customers the added benefit of getting tickets at a lucrative rate. It was not immediately clear if the dynamic pricing policy was in place across India or cinema halls of a …

Films and the great Indian audience taste churn
2 years, 2 months ago

Films and the great Indian audience taste churn

Live Mint  

Shailesh Kapoor, founder and chief executive officer of Ormax Media, is pretty forthright about the current upheaval in the Indian cinema industry and its impact on his business. “We’ve had to junk last 15 years of data and start from scratch because you can’t rely on pre-pandemic research to draw future trends for films. “In the last one year, for …

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