Victoria's Secret cancels annual fashion show amid falling TV audiences
5 years, 1 month ago

Victoria's Secret cancels annual fashion show amid falling TV audiences

ABC  

Victoria's Secret has cancelled its annual TV special — known for its jewel-encrusted bras and strutting supermodels sporting angel wings — in the face of slumping audiences. Key points: TV audiences for the show in the US have fallen, from 12 million in 2001 to 3.3 million in 2018 Controversy and competition has hit the brand in recent years The company has still forecast an upbeat holiday season for sales In May, the lingerie retailer said the Christmas TV special would not be aired on American network TV, saying it was evaluating its marketing strategy. The brand has been hit by controversy in recent years, including after marketing director Ed Razek told Vogue Victoria's Secret didn't have to be "politically correct" because it was based on fantasy. Loading Instagram content The December 2018 show aired on American ABC, and was watched by 3.3 million Americans, compared with 12 million in 2001 when it was first broadcast.

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