Connecting concepts: Briding gaps between digital, physical world through technology

Meet My Digital Twin While brands are trying out metaverse as a new marketing channel, expect more companies to go in for ‘digital twins’—computer-generated 3D models of physical objects. Several companies have already implemented digital twin pilots in training, designing and prototyping products, onboarding new employees, and in meetings and presentations. In 2022, instead the Meta’s grand metaverse ambitions going head to toe with Microsoft’s future of work vision, the two companies joined hands to get Microsoft software on Meta hardware, which means virtual reality and the metaverse is bound to dance together. That said, 2023 will also see a clash between proprietary immersive digital universes and the original metaverse vision of decentralised, community owned virtual spaces.