College football vs. Taylor Swift, Turner’s future and more: Sports Media Mailbag, Part 2
New York TimesWelcome to the 38th Media Mailbag for The Athletic. The UFC already has a leg up in that regard because they’ve already been presenting their product in that way, a combination of pay-per-view with the highest level, linear preliminaries, and then fight nights done both direct-to-consumer and linear They have a great array of multi-platform content and a strategy designed around what I think is the way that modern media companies are going to look to express sports content already.” UFC’s current media deal with ESPN runs through 2025. Now, that doesn’t mean ESPN will give up “Sunday Night Baseball,” but I think they clearly want to renegotiate the current deal. I think the WNBA benefits from being part of the NBA’s media rights for this negotiation and NBC/Peacock, Amazon and ESPN will all be part of the new deal. — Karl T. Very hard to speculate, but WBD’s sports rights spending spree of late makes me think they remain committed to their current deals.
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Why the NBA’s next media deal might copy the NFL’s; CFP’s future: Media Circus
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