Carpet company's focus floors competition

Quality meets global standards for Shandong firm, JV drives business In a carpet mill in Weihai, Shandong province, looms and other machines are working long hours to fill a lengthy list of orders, rolling out 4-meter-wide Axminster carpet in a variety of colors and patterns. The mill is owned by Haima Group, which has 26 production lines manufacturing Axminster carpet, a 250-year-old British brand that calls itself the nation's "oldest, best known and most prestigious carpet designer and manufacturer". "It was also in 2005 that we decided to develop and manufacture Axminster's high-end carpet to expand our global market," Liu said. "We have been number one in Axminster carpet production and sales for 10 years in a row," Liu said. The PE carpet squares, mainly used in office buildings, had been manufactured primarily in the US before Haima succeeded in developing its own production techniques after more than 500 experiments, Liu said.