Swedish influencer Matilda Djerf, Forbes 30 under 30 influencer, accused of workplace bullying

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. “She could yell at you in front of the whole office, I was scared every day that I would get a scolding,” said one of the eleven staff members who came forward. “I’ve probably never been so scared of a person in my life,” said another, as staff reported “crying every day”, having “panic attacks” and “hyperventilating”. On one occasion Djerf is said to have asked a plus-size model to retake photos commenting, “We need to retake these photos because she looks so damn fat in these clothes”. Bonny told The Independent, “We are aware that there have been challenges in our workplace environment, and we have taken responsible and structured steps to address these issues.” Bonny said that the company is taking “a comprehensive approach to improving the workplace environment”, which includes monthly anonymous employee surveys since April, an external and independent whistleblower function, strengthening the management team, and conducting an “independent and comprehensive workplace assessment with the help of an external organisational psychologist”.