
Video game actors are on strike. Here’s what that means
LA TimesSAG-AFTRA President Fran Drescher, center, and Duncan Crabtree-Ireland, left, the union’s national executive director and chief negotiator, picket outside Netflix in Los Angeles. Union leaders took the step after they could not reach an agreement on artificial intelligence terms while bargaining for a new contract with the top video game companies, including Activision, Electronic Arts, Insomniac and Blindlight. “We’re not going to consent to a contract that allows companies to abuse AI to the detriment of our members,” SAG-AFTRA President Fran Drescher said in a statement Thursday. The union has been in contract negotiations with the video game companies since 2022, and the Interactive Media Agreement expired that November. Production is expensive and on a tight schedule, a reality that doesn’t give video game companies a lot of margin to “sit this out,” said Joost van Dreunen, an adjunct assistant professor at NYU Stern School of Business and author of “One Up: Creativity, Competition, and the Global Business of Video Games.” For instance, companies can’t afford to miss out on the all-important holiday spending season.
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