Rihanna and LVMH announce decision to pause Fenty fashion line after just two years

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Rihanna and LVMH are suspending the singer’s fashion line Fenty after just two years. However, Jean-Jacques Guiony, LVMH’s chief financial officer, alluded to possible financial concerns with Fenty last October when discussing the group’s third quarter 2020 results, according to The New York Times. “We have successes, we have things that have worked less well, so we have to sort in between the two and really decide what should be the core strengths of the offer in the years to come.” While Rihanna’s luxury line is currently on hiatus, LVMH said it is dedicated to growing the other Fenty brands – Fenty Beauty, Fenty Skin and her lingerie line Savage x Fenty, which recently secured $115m through a Series B fundraising round led by private equity group L Catterton, in which LVMH has a stake, according to WWD. “Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie,” LVMH and Rihanna said in the statement to WWD.