Why q-commerce is driving more new-age brands to tap alternative financiers
2 days, 6 hours ago

Why q-commerce is driving more new-age brands to tap alternative financiers

Live Mint  

Bengaluru: As quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto revolutionize consumer shopping habits, direct-to-consumer brands are increasingly turning to alternative financiers to secure larger working capital needed to stay competitive. Delhi-based debt marketplace Recur Club has disbursed as much as ₹150 crore to consumer startups to fuel their quick commerce ambitions in the last four months alone, a 3x jump from the previous four months, founder Eklavya Gupta told Mint. “Consumer brands will require as much as ₹1.66 trillion in credit to seize the ₹8.3 trillion quick commerce market opportunity in India by 2029," said Bhavik Vasa, founder of embedded finance firm GetVantage. As quick commerce emerges as one of the fastest-growing channels for consumer brands, the need for agile working capital and growth capital has never been greater, Vasa said.

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